Avoid these 7 novice mistakes to succeed in social networks
By: Fedora Atjeh | 11/09/2017 12:39:00 AM
|Avoid these 7 novice mistakes to succeed in social networks|
Taking as a reference the statistics of large companies that have achieved success thanks to social networks, finding the ideal customers has never been easier. LinkedIn offers job information, Facebook and Instagram provide detailed demographic information and Snapchat facilitates the dissemination of geographically accurate advertising.
Do you want to publish high quality social media content? Let's be honest for a second, when it comes to quality, a lot of content published on social networks can easily fall into the category of wrong or wrong.
Common errors in social networks
#Forced or little authentic content
This error is seen very often. Companies and individuals force trends in their publications with the hope of gaining more followers and participation. The examples can be anything from a sporting event or the latest fashions to a natural disaster.
If the content is not integrated in any way and is relevant to the values of your company and brand, you probably should not publish on that subject.
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Instead, just focus on the relevant topics for your business. If your business is an educational platform and the "use of mobile technology for education" is a trend, you should definitely publish something about it. Otherwise, proceed with caution. Remember to always benefit the quality of your publications, address your target audience and capture their attention.
#Low quality photographs
Publishing a bad image or photograph can damage the perception of your brand. In the consumer's mind, if a brand can not take the time to publish quality content, then what confidence does it reflect in the audience? Will it be quality service? Please, take the time to choose quality images and photographs, try to pay a subscription with a well-known provider of archival photography or hire a photographer. However, if you want a star photograph that is also free, check out Unsplash and Pexels. These services also allow you to download an unlimited supply of photos without watermarks.
#Do not look like a know-it-all
Actually, in your field, you can be an expert, but that does not mean to appear to your followers as a Know-it-all. Your publications may be imprudent if you pretend to know everything and have the last word. The reason why someone follows you and is reading your blog posts or watching your YouTube videos is to learn, learn or entertain with your products and services. Be careful with this. Do not talk or show more to look good. Give a vulnerable touch to your brand, humanize it, show difficulties, stories and lessons learned in your business trip.
Publishing with spelling errors disqualifies your sites, misspellings are not well received by most users. It is curious that now that we have the kind of technological tools that allow us to have an impeccable writing, mistakes are made in social network publications. Nowadays it is very easy to consult a question on the website of the Royal Spanish Academy (RAE), in a search engine such as Google or in an encyclopedia such as Wikipedia. Although the trend indicates that users are careless with the spelling at the time of chatting or sending an email, avoid following that trend and show yourself impeccable in your writing, be careful, thoughtful, meticulous and show yourself as a well-formed company that respects the language .
Nothing shows more separation with your users than publishing insensitive content. Avoid posting comments that can be taken as offensive or incorrect on sensitive topics, especially those that have a political or religious nature and inspire strong emotions. Keep in mind that you are not the only person who will read your content; Other people, with a great variety of life experiences, will read it as well. Publications without care scare away users and weaken the value of your brand and the reputation of your company.
#Too many Hashtags
Please, avoid using too many hashtags. If you do not attend this detail you can even convert your content to spam. Research references regarding the exaggerated use of hashtags speak of a limited number depending on the networks used, for example, recommend 11 on Instagram and 1 to 3 on Twitter. As a general rule of the subject: investigate and be discreet with the use of hashtags. Make sure they do not distract the user from the main content you are trying to convey.
#Too much irrelevant content
People are following you on social networks for a very specific reason. If you follow a comedian on Twitter or Instagram, you expect their publications to make you laugh. If you follow a philosopher, you expect his publications to make you think.
Whatever your place, whatever your identity, that should reflect your content. Sure, you can show your "human side" and post about your other interests from time to time, but keep most of your content aligned with your brand.
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Our final note focuses on remembering that human behavior sometimes acts like a pendulum. As we know, what was great and interesting for the consumer yesterday may not be within a few hours. As a brand, you should study and try to be at the forefront before the members of your audience get tired of the type of content you are creating.
To be successful, focus on the overall quality of the content you are sharing to the world. With high quality content, attention and a good strategy, it's only a matter of time before you start to reap all the benefits of social networks.